FX CREATIVE: RETROSPECTIVE

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FX CREATIVE
CREATIVE DIRECTOR: TODD HEUGHENS


For me it started years ago walking down Park Ave South and a WTF moment that came from the key art for American Horror Story 1. Recently, I thought to do a deeper dive into all the iconic work of FX Creative (and some related detours along the way).

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AMERICAN HORROR STORY: S1

Photographer: Frank Ockenfels

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POSE: S1

Photography: Pari Dukovic
Agency: Arsonal, Icon Arts

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Of course the photos are by Pari Dukovic. Great call, FX, for lighting 80s glam. (And love Pari’s story: From Istanbul by way of central NY / RIT. More here.)

Lots of other Pari out there in the wild. This NY Mag and interior of Kim K. was a fave.

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Also, when Father John Misty left the land of album art illos, Pari got the call.

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THE AMERICANS: S2

Photographer: Frank Ockenfels
Agency: The Refinery


Plenty of Constructivist and war time imagery to appropriate here … and FX always seems to make it theirs.

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THE AMERICANS: S5

Photographer: Matthias Clamer
Agency: Arsonal

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J.Howard Miller’s “We Can Do It!” WWII poster was a color inspiration. Stephanie Gibbons, president of FX marketing, talked about it here.

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Yet the saturated colors couldn’t be more contemporary. Most owned by Toilet Paper and its co-creators Maurizio Cattelan and Pierpaolo Ferrari.

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More yellow and blue when NYT Mag’s Kathy Ryan and Gail Bichler collaborated with TP's Cattelan and Ferrari on this cover. (One in a series from the 2015 redesign.)

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Photo Art Direction: Maurizio Cattelan and Pierpaolo Ferrari
Agency:

Another huge Cattelan and Ferrari collab with W+K and OKCupid. See NYC subway ads.

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SNOWFALL: S1

Photographer: Matthias Clamer
Illustrator: Eric Gomez
Agency: Icon Arts

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SNOWFALL: S2

Photographer: Matthias Clamer
Agency: Ignition
Agency: P+A

Love the art direction of the S2 photos referencing the S1 illos, and bringing it forward at the same time.

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ATLANTA: S2

Photographer: Matthias Clamer
Agency: Arsonal

So many other FX creations to pic from, but this is another highlight of the season.

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AMERICAN HORROR STORY: S6

Photographer: Frank Ockenfels
Agency: Icon Arts

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AMERICAN HORROR STORY: S5

Photographer: Frank Ockenfels
Agency: P&A

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BIG thanks to Todd Russell on the creative team at FX for all the credits and enthusiasm to share.

Jeff Glendenning